Pinterest has been touted as one of the best ways to drive traffic to your Etsy page. I think this is totally true, if you’re doing it right. Here’s my advice:
1. Sign up for Pinterest. This should be obvious. If you don’t quite know how to do this, Google can help you.
2. Look up tags and follow boards related to both the things you make AND the target audience. For instance, if you’re knitting Doctor Who scarves, find some knitting stuff AND Doctor Who things. People who can knit don’t need to buy your Doctor Who scarves, but people who like Doctor Who might be looking for exactly what you have to offer.
3. Repin the things that you genuinely like or are interested in. Branch out into all the things you’re interested in, because a. Pinterest is fun and b. the publicity can’t hurt. If you repin something of someone else’s, they will be flattered and probably check out your stuff. Try for at least 3 things a day.
4. Repin your own Etsy listings. It’s awesome because Pinterest is integrated with Etsy, and will show a picture from your listing and its price. Do this only once or twice a day, depending on how often you list stuff. Believe it or not, it helps you out more to space them out rather than dump them all at once.
5. Use Pinterest like everyone else does. I have a board especially for things I want to crochet. It’s not even just patterns; I’ll repin a picture of an animal that I’d like to make or a design I want to cross-stitch into a project. It really helps me get inspired and brainstorm.
To recap, here’s the key ways you should be using Pinterest:
- To boost your Etsy shop through direct links
- To truly connect with people that might be interested in what you have to offer
- To actually help yourself get better at your craft.
Good luck!
Non-Patterns 